OBJECTIVE

More than half of consumers say bar soap is inconvenient when compared to liquid varieties.* Bar soaps leave residue in the shower, require a dish for storage, and can be difficult to grip while using. Benefits of using bar soap over liquid are that it usually requires less packaging, it’s harder to use too much, and no preservatives are needed when producing it.

Is it possible to solve these inconveniences and successfully add additional value to the traditional bar of soap?

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CONCEPT DEVELOPMENT

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