Marley Fragrance
Brand & PRoduct Development
Overview
Fragrances Inspired By A Legend
The Marley Fragrance Collection is a tribute to Bob Marley’s enduring message of love, unity, and peace. Each of our fragrances embodies these core values, not only in scent but also through thoughtful design choices that honor Marley’s legacy.
Rooted in Bob Marley’s Jamaican heritage, each fragrance features ingredients inspired by the island, such as mango, star apple, hibiscus, sea salt and cinnamon. Each scent is a celebration of Bob Marley’s timeless message, inviting you to experience the power of fragrance to uplift your spirit.
Design
Natural Elegance
Embossed at the top and bottom of the bottle, a diamond line pattern draws inspiration from the graphics on Marley’s iconic Legend album, grounding the design in his musical legacy. The cap features a distinctive bamboo-inspired texture, adding an organic, hand-crafted element that aligns with Marley’s appreciation for nature.
The packaging mirrors the same dedication to quality and authenticity. The kraft-paper-inspired box conveys a natural, tactile feel, reinforcing the hand-crafted essence of the collection. As a finishing touch, the Rasta stripe appears subtly on the back of the box—an homage to the Marley family’s rich cultural heritage.
